sTAR BAKER

Star Baker is an experience by the iconic Great British Bake Off brand that we brought to Roblox. I was Art Lead on this game and was responsible for defining the visual direction and overseeing all aspects of art production, from concept to final implementation. This also included interviewing and hiring an art team, creative leadership, style guides, art direction, and 3D modelling when time allowed.

We designed and created four global environments for Italy, Germany, France, and the UK/US, making sure to have an overarching art style that also fit with each region’s individual brand identity. We also designed and created a Social Space for the game’s intermission that would tie all the environments together. Due to Roblox being a creator platform, it is not usually known for its art. I wanted to push the boundaries and show that Roblox games can be beautiful, and I believe we achieved that!

All assets are low poly, and we utilised reusing assets and texture maps where possible. Due to the nature of creating multiple tents, as well as customisable bakes, we decided to texture in greyscale for a large number of assets, adjusting the colour swatch within the Roblox Engine. Texture atlases were also used for the cake decorations and other assets to keep texture map quantities down.

This project marked my first official role as an Art Lead, a step I had been preparing for and was thrilled to take on. I’m proud to have led such a talented art team, guiding their work and giving them space to bring their creativity to the forefront. Having experienced projects where I didn’t have that same freedom, it was especially important to foster a space where artists could contribute their vision if they wanted to. They all did an incredible job, and I couldn’t be prouder of what we all achieved, within the art team and the wider Metavision team. You can play it here!

The Great British Bake Off, UK Tent

Bake Off Italia, Italy Tent

Le Meilleur Pâtissier, France Tent

Das Große Backen, Germany Tent

Social Space